YouTube Advertising

Did you know smartphone users invest more time consuming video content than reading content?

If you own a business and that statement does not get your attention… STOP READING and CLOSE YOUR BUSINESS!

Those brands and businesses that choose to leverage YouTube marketing will not only grow their business – but will soon find it as a necessity to STAY in business.

We Help Brands and Companies Grow With Video Advertising

We already know YouTube is popular but is it popularity alone that gives YouTube its edge? Yes, it’s part of it, but not all of it.

What’s Possible with YouTube

In-Stream
Display
Placements
YouTube Remarketing
YouTube Video Remarketing leads visitors to a landing page or sales page.

Note:  Within this category of remarketing there are several strategies.  Here’s a few

  • Remarket to people that have watched any video on your channel
  • Remarket to previous visitors of your website – show them a pre-roll ad
  • Remarket to someone that watches a particular video ON your website.
  • Remarket to people that have watched a combination of videos.

Are You New to YouTube Ads?

If you’re new to YouTube Ads we recommend starting with a custom marketing analysis so we can first put together a strategy.

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YOUTUBE ADVERTISING SET-UP

  • Link YouTube & Adwords
  • Link Adwords & Analytics (Why this is important)
  • Identify Which Products or Services of Yours You’ll be Selling
  • Creating Custom Audiences
  • Create Customer Profile
  • Success Sequence = Targeting + Ad + Landing Page
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SETTING UP YOUR STRATEGY

Based on the products / services you’ll be selling (and whether or not you have a strong YT account) we’ll set up a custom strategy.  It will include a combination of the following items.

  • PreRoll (YouTube Ads)
  • Placements (Targeting videos from other channels)
  • YouTube Video Remarketing
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CAMPAIGN CREATION

Technical setup of a campaign

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AD GROUP CREATION

Technical set up of an ad group

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VIDEO AD CREATION

Technical set up of an ad

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