PR Analysis

Credibility. Trust. Awareness

Media exposure and public relations (PR) develops instant credibility, trust and awareness for your brand.

When you get PR for your brand, it has the ability to catapult you into the spotlight and can help you to spread your message and influence to a broader audience.

At Peare Media, all PR clients begin with an analysis and strategy. You’ll answer a series of questions and, perhaps more important, will begin to tell us your story in your own words

Your PR analysis will be a big picture overview of

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Who are you?

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What you do?

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What is your message?

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Who does your message impact?

We’ll then sit down to discuss execution.

Your analysis includes the development of

Timeline

August 3

Road Map

Road Map

The direction and goals for your campaign

August 3

TOOLS

TOOLS

The appropriate media tools needed for your campaign. Please note, not all campaigns require the below tools, but these are examples of what could be required.
  • Pitches
  • Press Release
  • Media alerts
  • Etc.

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PRESS KIT

PRESS KIT

What photos, videos and other material do you have to support the story

August 3

MEDIA TARGETS

MEDIA TARGETS

You will be presented with a list of ideal media targets to focus on

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WEBSITE REVIEW

WEBSITE REVIEW

Is your website up to date? Is it ready for publicity and traffic? We will make suggestions on how to optimize your presence before the publicity begins

WHAT’S NEXT?

PITCH & PLACEMENTS

The PR Analysis acts as a roadmap and once complete (if we both feel it’s a good fit) we start by determining which campaign Peare Media will focus on. Alternatively, you can take the analysis and implement it in-house or we can give our best recommendations on outside PR firms.

Our goal is to get you headed in the right direction so that you can gain credibility, trust and awareness for your brand.

These questions will be flushed out in the analysis, and it lets us determine where to start:

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Do you have a new book coming out?

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Are you promoting the growth of your brand?

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Do you have a new service?

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What is timely?

One Campaign Focus

We focus on ONE campaign at a time so that our efforts are laser focused. Why? We’ve found this not only increases our results, but it maximizes your budget.

Peare Media is unique in that we offer a small base fee to retain our PR services and only when the media hit is secured, then you get charged a fee based on the level of the hit (local, regional, digital and national appearances & placements have different fee structures).

We select one of the strategies below to go after based on both your budget and your goals. Each segment involves a combination of a base monthly fee + a commission for a “hit” or PR placement

TV FOCUSED

 A TV focused strategy can focus on local, regional and/or national appearances.  The best strategy for your business is determined in the analysis.

We look at:

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Local TV

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National TV

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YouTube Channels

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Regional TV

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Online TV networks

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Etc.

REGIONAL FOCUSED

We focus our efforts regionally or locally in this campaign. Please note, it requires both geographic proximity to the locale desired and a timely “hook” (again, this is determined in the analysis).

We look at the following types of regional and local placements in this campaign:

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Newspaper

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Community Organizations

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Magazines (when there is appropriate lead time)

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Regional/Locally Focused Blogs

DIGITAL FOCUSED

A digital focused campaign will include outreach to the below digital media.  

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Podcasts

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Blogs

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Influencers

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Additional digital media outlets

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Online media sites

FAQs

Will Peare Media Get Me Media Placements?
The process of pitching includes presenting a timely news story for media targets and following up on placements of those stories, all of which is outline when we complete the PR analysis. Peare Media cannot guarantee media placements.

Do You Offer a Guarantee?
We advise being wary of any PR company that “guarantees” you placement as they, like us, have no control over the media.  Peare Media’s process of beginning with the analysis puts us in the best position to succeed to help you to achieve your media goals, to tell your story in a way that resonates with the press and get awareness for your campaign

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