Email Sequence Writing
Email Nurture Sequences Written For You
Powerful nurture sequences can make or break your campaigns.
Let us write it for you.
Types of Email Campaigns we write:
DELIVERY OF REQUESTED CONTENT
This email delivers the requested content (whether it be a PDF, Video, access to membership site, etc..). The goal is to summarize what the content is, how to access it and how to best use it. Very direct and to the point.
The pitch is a straightforward sales presentation of the offer. The following items must be highlighted.
- What is the offer?
- Who is it for?
- Who is it NOT for?
- What are the benefits?
- How is the service/product delivered?
- What are the objections – and your response.
Educational emails are focused on educating the reader about ONE specific item within the niche of the business. The key to this type of email is that the education they are giving must be helpful in and of itself. It is NOT trying to educate about the product/service, but instead comes from a place of expertise and sets up business as being a generous advisor. Think of it as a free mini-consulting session.
Note: In the footer of the email a soft pitch can be made. In the P.S. section or right after the content ends. But the pitch is not the focus.
The Blog Teaser email objective is to entice the reader to click on the link attached in the email in order to continue reading the post within the client’s website. With that objective in mind the Blog Teaser needs to be very short and quickly offer a “hook” to grab the reader’s attention.
VISION OF THE FUTURE [AFTER PURCHASE]
Paint a picture what life can be like after using the product/service. This will have a positive spin.
The follow-up email is sent after the requested users content is delivered.
DETAILS OF OFFER
This email is used as a follow up to a “Pitch” email. It is not trying to sell anything, but instead goes into explaining the details of the offer presented such as…
- Location (if live event)
- Shipping details
- Refund Policy
- Product Options
Think of this email as the specs of a product.
This email tells the positive story of a past customer.
- Problems prior to using the service/product
- What made them choose this service/product
- Experience & Results in using this product/service
- What their life is like now
The Customer Highlight email does not have to be propaganda piece. It’s fine if it’s candid and expresses customer apprehension. The more “real” it is the better. It will resonate at a much deeper level with the reader.
IS THIS YOU?
The headline of this email must make a statement which immediately speaks to the market it’s attempting to reach. The content/objective of this email is to build rapport with the reader. We want them to think “Wow, they really get me.”
VISION OF THE FUTURE [WITHOUT PURCHASE]
Paint a picture of what life can be like if they do NOT make the purchase. This will have a negative spin.
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