Most celebrity status brands think that getting on TV, whether from a Public Relations (PR) hit or media interview, guarantees success.
But what they never realize is that some people get on TV and their “success” fizzles because they don’t have a digital marketing or digital video strategy in place on the backend to continually leverage that exposure.
Which means, you could even end up going on show after show after show with nothing to show for it.
Sure, you’ll probably get a bump in sales or activity.
But that’s a one time event.
Now, you’re a slave to the cycle of doing media appearances for free, spending time going to and from the studios, getting ratings for the latest TV show
…all the while NOT creating a steady stream of reliable traffic for you to sell more books, products & services